Sleek and Uniform : helping passengers find their way
We covered the new corporate identity Stefan Schöning designed for the NMBS — going from a contemporary railway clock to new signage and information panels — in our last issue. The step from CG(Computer Generated) images to real-life products AND their first use has been made. Most of the designs can now be seen in use in Sint-Niklaas’ railway station. The station in Ottignies seems to be the next one on the list. We can only hope other stations will rapidly adopt the new identity, so it can show it’s full potential in guiding travellers both inside stations and from one to any other, fluently. Don’t expect it to reach all big stations though, such as those in Antwerp (Central) and Brussels (North, South and Luxemburg), whose identity have been designed independently not too long ago. Sad but understandable.
To give the project the resonance it diserves, the 20th Interieur Fair in Kortrijk will display all of the works from the Guests of Honour on the panels designed by Stefan Schöning. Great if you can’t make it to Sint Niklaas.
How do you like it?
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